Juventus sits at a crossroads, craving sporting resurgence while grappling with financial urgency. The question “who should Juventus sell” is no longer rhetorical — it’s strategic. To rebuild, Juve must sacrifice assets, cut bloated contracts, and reinvest wisely. In this article, StefaKick will break down the prime candidates Juve could (or should) let go, balancing sporting logic, economic imperatives, and the club’s future vision.
Juventus’ Financial and Sporting Pressure
Before naming names, it’s critical to understand the forces pushing Juve toward player sales.
- In the 2024–25 fiscal year, Juventus posted a loss of €58.1 million, improved.
- The club is reportedly targeting €90 million in transfer revenue.
- Juve hope to complete two significant sales this summer alone to finance at least three incoming signings.
- On the sporting side, the squad faces overpopulation in certain roles (notably attack) while lacking depth or quality in others. The club’s new Sporting Director and coach Igor Tudor demand flexibility.
Thus, sales must strike a balance: shedding excess, maximizing value, and preserving competitiveness.
Criteria: Who Is Sellable?
To decide who should Juventus sell, one must consider:
- Contract situation and marketability — players nearing expiration or with high demand are prime targets.
- Wage burden vs. contribution — those on large salaries but underperforming.
- Squad redundancy — depth in a position makes some players dispensable.
- Youth path vs. resale value — potential loss of future stars must be weighed carefully.
- Club’s “untouchables” list — reports suggest Juve have only six players considered untouchable.
With those in mind, let’s analyze the top candidates.
Top Candidates for Sale
Below is a detailed review of top names currently linked to potential exits — including pros and cons of each.
Dusan Vlahovic
Why sell?
- His contract expires in mid-2026 and negotiations for renewal seem stalled.
- Juventus is reportedly eager to avoid losing him for free, so selling now ensures value return.
He occupies a high wage spot and is one of several strikers competing for minutes.
- Why keep?
- He still possesses goal instinct and market appeal.
In certain lineups, he offers a physical focal point.
- Verdict: Strong candidate — likely first in line for departure.
Douglas Luiz
Why sell?
- He was signed at high cost but has struggled to justify that fee in Turin.
Linked with interest from clubs that see value in acquiring a defensive-mid/box-to-box profile.
- Why keep?
In theory, his versatility could be valuable if he hits form.
- Verdict: Good candidate, especially to recoup funds.
Nicolás González
Why sell?
- Juve have indicated they want to sell him to free up space and balance the books.
There is outside interest, and his valuation is significant.
- Why keep?
He still brings pace, dribbling threat, and attacking depth.
- Verdict: Sale is sensible if the club can find a like-for-like replacement.
Timothy Weah
Why sell?
- He has inconsistent performances and is not irreplaceable within attacking depth.
He may offer a moderate transfer fee, freeing wages.
- Why keep?
Rotational and squad depth roles.
- Verdict: A solid mid-tier candidate.
Gleison Bremer
Why sell?
Premier League clubs have been linked, tempted by his defensive qualities.
- Why keep?
He is one of the more reliable defenders in Juve’s backline, and strength in defense is critical.
- Verdict: Risky to sell — better to hold unless an exceptionally high bid arrives.
Others: Fringe & Loaned Players
- Samuel Mbangula was sold to Werder Bremen — a sign Juve is already culling younger assets.
- Tiago Djaló and other fringe defenders might be trimmed.
- Loaned or marginal players (e.g. some defenders not in Tudor’s plans) should be considered to free roster spots.
Squad-by-Position: Where Juve Can Afford Losses
Attack
Juventus now fields multiple strikers: Vlahovic, Jonathan David, Loïs Openda, and possibly others. With this glut, one or two departures are inevitable. Vlahovic is the top candidate; Weah is the second.
Midfield
Luiz and González stand out as the most likely to move. While Juve needs energy and ball-winning ability, they must offload those who are not delivering up to expectations.
Defense
Selling defensive starters is riskier. However, fringe players or those on the margins — e.g. Djaló — could be moved. Bremer should be treated as a near-untouchable unless a massive bid arrives.
Goalkeepers
Financially, this is probably the least urgent sector to sell. Unless a veteran is entirely redundant, keeping depth here is safer.
Timing & Transfer Strategy
- January window: Juve may prefer to move Vlahovic early to avoid hemorrhaging value.
- Summer window optimization: Multiple sales in one window generate maximum flexibility and reinvestment potential.
- Loan-to-buy deals: For players where value is uncertain.
- Buy-back / sell-on clauses: Especially for younger players Juve might regret losing.
Risks & Warnings
- Destabilizing the squad: Too many sales at once weakens team chemistry.
- Underestimating replacements: Leaving gaps without securing replacements could stunt competition.
- Fan backlash: Selling popular players can provoke anger — must be managed.
- Injury or sudden leap: A player deemed marginal might explode next season (e.g., González).
Wildcards & Dark Horses
- Kenan Yıldız — likely safe, high potential.
- Vasilije Adžić — emerging, recently scored in the Derby; tough to sell with upside.
- Promising talents — those not yet first-team regulars should be kept ideally, unless big offers come.
Conclusion
Who should Juventus sell? It’s a question of necessity, opportunity, and vision. If Juventus are to rebuild credibly — both on the pitch and on the balance sheet — they should seriously look at moving Dusan Vlahovic, Douglas Luiz, and Nicolás González. Timothy Weah could follow. Defensive sales should be minimal, preserving the spine of the team. Juve must also balance risk, ensuring enough depth and competitive spirit remain.
In this new phase, StefaKick advises that Juventus sell where they can afford to lose, but not where it mortally wounds the squad. The coming windows will define whether this is a reset or a collapse. Keep watching—Juventus’ choices in the market may remake their future.
